Daily time spent on social media is rising, it now stands at around 2 hours and 15 minutes per day. This means 1 in every 3 minutes online is spent on social media! That presents a huge opportunity to both expand your brand’s awareness and generate opportunities.
It’s tempting to jump in with both feet, but I recommend starting with the basics. Pick one or two channels and use them really well, then branch out. For example start with Facebook and Twitter, post your own unique content, re-share interesting articles from other brands and be responsive to comments. The number one priority is to make your channel interesting – try using opinion, an engaging tone of voice and a mix of images, videos and text.
Tip: Live video has quickly become an essential asset in the arsenal of social media tactics. Try posting live video updates of what you’re up to right now, recent news or just your opinion on a topic.
To learn more, watch this short video from Alex, and download our e-book – 7 dynamite tips for growing your client base.