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7 tips for growing your business: Digital Channels

Digital marketing can seem like a dark art and feel particularly daunting for small business owners, but it doesn’t have to. Start by putting yourself in the shoes of your customers, and if you can, ask them directly how they like to consume information (e.g. blogs, videos, e-books), which channels they prefer to use (e.g. email, social, SMS) and how they find things online (e.g. search engines, social media or direct to known websites). Taking this step will help make sure you shape a digital strategy that will give you the best return for your effort and spend.

As you will most likely be driving people to your website, it’s important to have clear call to actions to convert your traffic into leads/opportunities. For example, have your phone number, email address and ‘contact us’ form nice and visible. You can then ‘weave’ other call to actions (e.g. e-book/white paper downloads, webinar registrations and newsletter sign ups) into your inner pages and content.

If you don’t have a big following on social, rank well in search engines, have a large opted-in database, or high volume of website traffic you’re going to need to turn to paid channels in the short term. Paid search is a good place to start because you can tap into high intent search terms, but paid social can be a great way to start building and educating your target audience over the medium term too. Start small and build up as you learn what search terms and content topics drive the best quality traffic and engagement. 

Once you have this base in place, you can then start looking at more advanced re-targeting and nurturing channels like Google Display Network, Outbrain and Taboola to strengthen your digital strategy.

A final point – the channels you use are only as effective as your message and product. Offer value added products and services like no other, then spell it out in a simple and clear way

To learn more, watch this short video from Alex, and download our e-book – 7 dynamite tips for growing your client base.

7 tips for growing your business: Social Media

Daily time spent on social media is rising, it now stands at around 2 hours and 15 minutes per day. This means 1 in every 3 minutes online is spent on social media! That presents a huge opportunity to both expand your brand’s awareness and generate opportunities. 

It’s tempting to jump in with both feet, but I recommend starting with the basics. Pick one or two channels and use them really well, then branch out. For example start with Facebook and Twitter, post your own unique content, re-share interesting articles from other brands and be responsive to comments. The number one priority is to make your channel interesting – try using opinion, an engaging tone of voice and a mix of images, videos and text.

Tip: Live video has quickly become an essential asset in the arsenal of social media tactics. Try posting live video updates of what you’re up to right now, recent news or just your opinion on a topic.

To learn more, watch this short video from Alex, and download our e-book – 7 dynamite tips for growing your client base.

7 tips for growing your business: Referrals

Having your customers promote your products and services is a great way to grow your business. They are not only the most effective, but often the cheapest form of marketing too! Referrals can be through word of mouth, via review platforms or as case studies and testimonials on your website.

Spreading a positive word all starts by delivering an outstanding product and service, get that right and you’re on your way. However, you can also encourage more referrals by introducing reward schemes or by simply asking your customers for a case study, review and if they’d be willing to tell their friends and family about your great products and services.

To learn more, watch this short video from Josh, and download our e-book – 7 dynamite tips for growing your client base.

How to encourage better employee health

For many businesses and organisations, their employees are their most important asset. As a business owner or HR manager, putting extra effort into ensuring employee wellbeing can yield better teamwork, increase productivity and decrease any time off taken as sickness.

As everyone knows, exercising more, eating properly, drinking more water, managing stress levels and having the support of your workplace makes a huge difference in how an individual performs at work.

Having healthy employees reduces time taken in leave, makes them happier and more motivated and also demonstrates that you care for your team and their wellbeing.

When it comes to combatting mental illnesses, now more than ever, HR managers have an opportunity to endorse a healthy, open and compassionate culture, accessible to every single individual.

Now is the time to be even more passionate about diversity and inclusion and reach out to those in your organisation who need it most.

Don’t know where to start, or need some ideas to jump start awareness in your business? Our e-book aims to help organisations to step up awareness towards mental well being. It does this by providing real-time, no-to-low and low-to-medium cost strategies to implement into your workplace, which could make a big difference to your staff.

Download our e-book – How to support good mental health in your workplace. It includes 10 free tips for HR professionals.

Due to the nature of mental illness, it would be impossible for HR professionals to affect every single influencer of mental health, such as genetic predisposition, or the relationships that people hold outside of work. However, when it comes to environmental, diet and stress factors, the HR department can play a critical role in helping employees.

Building a happier workforce can be achieved by employing simple methods, such as taking a closer look at the diet of your workforce.

The Mental Health Foundation state that now is the right time ‘for nutrition to become a mainstream everyday component of mental health care’. Exploring the connection between what a worker eats and how they feel can proactively feed the mind and help them towards better mental health.

Food intolerance is thought to affect approximately 45% of the UK population. Symptoms range from IBS, anxiety, depression and fatigue to skin issues, migraines and respiratory problems, which can all influence productivity and performance.

The UK’s leading provider in food intolerance* testing, YorkTest Laboratories, conducted a workplace pilot study involving 27 employees from IT service provider, Blue Logic.

After just a month into their programme, 88% of participating employees reported an improvement in their overall health score. Three out of four employees meanwhile, who stated that psychological symptoms were impacting their lives, also reported improvements.

These results marry up with a larger study of 5,285 individuals, which showed that 75% of participants felt the benefits within just three weeks of conducting a YorkTest guided elimination diet.

Food intolerance* testing can pinpoint which food and drink ingredients aren’t working for the body and provide support and guidance towards leading a healthier lifestyle.

We believe that the health and happiness of your employees matter. By implementing employee health and wellbeing schemes into your workplace, you can not only improve employee engagement and productivity but also save on costs. This could be a vital step in the progression of your business.

To find out more, please contact our team today by calling 0800 458 2527 or emailing corp@yorktest.com.

*Lorisian and YorkTest define food intolerance as a food-specific IgG reaction. Our information is intended to provide nutritional advice for dietary optimisation. We do not claim to treat or cure symptoms and recommend that you discuss any medical concerns you have with a GP before undertaking one of our programmes.

Lorisian going for gold with new Brand Ambassador

We’re proud to announce that legendary British track and field star Sally Gunnell OBE is our new Brand Ambassador.

Sally is one of Britain’s most popular sportswomen and remains the only female athlete ever to hold four major track titles concurrently – Olympic, World, European and Commonwealth.

She has teamed up with Lorisian to empower people to take control of their health and believe in their abilities.

Sally said: “My message to people is always how important fuelling your body correctly is and the effects it can have on both your body and mental state.

“I’ve been on a mission to promote health and wellbeing for everybody. That’s why I’m really pleased to be working with Lorisian, who share the same values as I do.

“They want to help people to take steps towards feeling their best, so they can do more of what makes them happy from spending time with their families, chasing their dream career to taking up a new hobby. This is something I fully support. I’m delighted to be the new Brand Ambassador for Lorisian.”

Sally is devoted to her family, married to Jon Bigg and mum to three boys; Finley, Luca and Marley, and is a successful businesswoman.

Since her retirement from international athletics, Sally developed a new career as a television presenter, keynote speaker and corporate wellbeing influencer.

She has been a key figure on the BBC Sport team and has appeared on several TV shows, including A Question of Sport.

Sally has sat on the board for a number of years at Sport England, as well as mentoring a number of up and coming key athletes. She also supports her husband Jon, a British athletics endurance coach, with his athletes.

Rachel Jansen, CEO at Lorisian, said: “We’re extremely excited about our new partnership with Sally.

“Sally is a shining example of how you can be healthy and successful in all aspects of your life. She’s a mum, a businesswoman and has had some amazing achievements in athletics that are still renowned today.

We know a one size fits all approach doesn’t work for everyone. We know it is about finding out what works for you as an individual and that when you feel healthy and happy in yourself this positively affects the rest of your life, and this is something Sally believes in too.

“We help people every day to get on the right track by taking control of their health and wellbeing, and we’re thrilled to be working with Sally. This exciting partnership will allow us to reach more people, so they can be their best and achieve everything they want to.”

If you’d like to find out more about our partnership with Sally Gunnell or our food intolerance testing services, please call our friendly team on 01904 428550 or email info@lorisian.com

4 ways to get more referrals

In the health industry, recommendations are everything. For most practitioners, encouraging word of mouth referrals is the easiest way to grow their client base.

Are you doing everything you can to increase referrals? Here are four ways you can pick up more referred business and bring on board more clients.

Start a referral scheme

Referral schemes are a great way of capturing that buzz someone has after a consultation. At that moment they are most likely to feel at the peak of satisfaction with your service and want to tell everyone what a difference you have made. A referral offer could be:

  • A simple 15 min phone consultation for friends and family of your client. Making sure to only focus on one symptom and be strict on time.
  • Money off the referred client’s first consultation with you.
  • Exclusive bonus services on top of what you would usually offer new clients.Offer gift vouchers

Offer gift vouchers

Following a final session with a client why not offer vouchers to your client which they can then gift to a friend or family member as a birthday or Christmas present. This voucher could perhaps offer a free consultation. This is a fantastic way of offering additional added value to a client whilst bringing in new business. The trick here is to make sure the free session is beneficial whilst creating a need for a further paid session, additional service or follow up.

Get back in touch

Reconnect with old clients. If you haven’t heard from a client for some time why not try getting in touch? Some good talking points are:

  • How they are feeling now? Did they fully overcome their issues or have they had a relapse?
  • See if there is anything you can help them with now. This might lead to them re-booking with you. Alternatively there might be something you could help with without it costing you much time. This will leave the client feeling well looked after.
  • Let them know, as a previous client, they can claim a discount for friends and family they refer. ‘Refer a friend or family member and I’ll give them a free telephone consultation to help them, like I helped you.’

Case studies

The internet is awash with before and after photos related to a wide range of products and services and for good reason. These are still a very powerful sales tools. People always look to real results from real people.

Asking existing clients who have seen great results with you to write a very short review or dictate one to you over the phone will give new clients that much more reassurance when they see it on a website or flyer. If a photo can be put to the words, that’s even better and a video snippet is even stronger. Just make sure you also get the rights to use it.

These have such a strong influence on new clients they are even worth incentivising either with money back, money off for friend and family or free products. They will be well worth the cost.

The more people you see, the more your business grows. The more lives you can change, the healthier everyone gets. I hope the above has been helpful for you. Please let me know what you think to this list by emailing luke.cantrill@lorisian.com.

Have you had a beneficial experience with Lorisian’s services? Please take a moment to consider providing a case study for us by following this link.

Rotherham United FC reap rewards from food intolerance trial

Following a clinical trial with food intolerance testing company Lorisian, 93% of players reported improvements to their health

League One play-off final winners Rotherham United Football Club are not only rejoicing after their promotion success, they are also celebrating improvements in their health after completing an in-depth nutritional trial.

The club, who were promoted to the Championship following their 2-1 win over Shrewsbury Town on Sunday 27th May 2018, took part in a two-month clinical trial to see if a change in diet could improve the health, wellness and performance of the players.

The Millers enlisted the help of Yorkshire-based food intolerance experts Lorisian, the business to business brand ofYorkTest, to put them through their paces this season.

A total of 19 Rotherham players took part in the trial and stuck to their dietary changes for eight weeks, after taking the Lorisian Modern Living programme, which tests for food intolerances* to 160 foods and drinks.

Out of the footballers who reported having symptoms at the start of the study, which included digestive issues, fatigue and joint pain, 93% reported improvements at the end and 84% said that they will be continuing with their dietary changes due to the health benefits.

Ross Burbeary, Head of Player Performance at Rotherham United, said: “Lorisian have provided an excellent education to the players at Rotherham United regarding their individual nutritional needs.

“Players changed their diets as recommended by the food intolerance testing results over a trial of eight weeks and with many of them stating the positive effects this had on their mood and energy.

“In some particular cases, players who had current issues, such as eczema and gastrointestinal distress, found that by making the recommended dietary changes, it noticeably alleviated these symptoms.

“Our ethos within the performance science and medical department at Rotherham United is to provide a player care and welfare provision, that not only supports players health and wellbeing, but also ensures players receive an education into how they can take care of themselves. Lorisian has contributed to playing a part of our programme.”

At the start of the study, the footballers were asked to rank their symptoms, with 15 out of the 19 taking part reporting at least one symptom. The key areas for concern were digestive issues and fatigue with several participants also reporting skin problems and joint pain.

Out of the 10 players who reported digestive problems throughout the study, all 10 reported benefits after eliminating their trigger foods, with eight (80%) reporting a high or considerable benefit.

All four players who initially stated fatigue as their primary or secondary symptom reported an improvement in their energy levels, with two reporting a considerable improvement.

Interestingly, a further four players who hadn’t reported energy levels as being troublesome at the start of the study reported having increased energy levels after month one.

Defender Joshua Emmanuel said: “I feel lighter and sharper on the pitch, have much more energy and a spring in my jump! I feel so much better.

“It hit me when I reintroduced milk and other food intolerances. I’m going to keep it up and want to advance my nutritional knowledge.”

Forward David Ball explained: “I feel more alert and have much more energy in the mornings. The biggest change I have felt is energy levels.”

Out of the four players that originally reported having no symptoms, all of them said that they would continue with the dietary changes after the end of the study as they felt better.

At the end of the two-month trial, six players (32%) felt their performance had improved.

Defender Michael Ihiekwe said: “After meals I don’t feel as tired, I have more energy on the pitch and in training. I feel really good.”

At the start of the study, each player was asked to rate their own health state on a scale of 0 to 100, where 100 is the best imaginable health statte, the average score at the beginning was 83.4 and this increased to 91.8 after the two months.

The Rotherham players were supported by YorkTest’s Scientific Director, Dr Gill Hart, Lorisian’s Sports Optimisation Specialist, Josh Netherwood, and BANT** registered Nutritional Therapist, Ali Orr.

Dr Gill Hart, who has recently published a white paper about how IgG-guided elimination diets can help sports performance, said: “At the start of the study a key area for concern was digestive problems, which is not surprising as it is widely documented that gastrointestinal complaints are common in athletes with 30 to 50% of athletes affected. Fatigue was another concern, which is to be expected given the level of training and performance required.

“Elite sports teams continue to feedback to us that dietary changes based on our scientific testing and expert approach help their performance.”

At the beginning of the study, the average duration of the players’ intense activity rates per day was one hour, three minutes and 44 seconds. After a month, the players’ range had increased to between one hour 25 minutes and, one hour 54 minutes.

After the first month of the trial, the number of players who reached over 90% of their top speed each day increased from 21% to 28%.

Josh Netherwood, Lorisian Sports Optimisation Specialist, said: “The team managers had a really good knowledge of nutrition and wanted to help the players by finding out what foods could be causing a reaction in their bodies to improve their diet plans.

“It was a pleasure working with the players and Sports Scientist Ross, who is really passionate about improving the team’s nutrition, as well as their physiological and physical performance.

“We wanted to help the players improve their performance, along with helping alleviate their symptoms, and it was fantastic to see that this was reflected in their recorded training metrics.”

*Lorisian and YorkTest define a food intolerance as a food-specific IgG reaction

** The British Association for Nutrition and Lifestyle Medicine

Stepping up to the challenge – myDNA

As of May 1st, myDNA tests are available to order from Lorisian, in conjunction with our food intolerance tests. This is an exciting time for us at Lorisian where we can now offer further testing to complement an already-established high-quality service with the aim to empower your clients’ lifestyle.

Here at Lorisian, we understand that there’s no ‘one-fits-all’ approach when it comes to optimising your clients’ wellbeing. What works for one person may not work for another and, therefore, the process of making sure your clients are fit and well can take an individualised approach.

Just like Lorisian, myDNA recognises that each person is unique. Now that you can add myDNA as a bolt-on option at Lorisian, you can provide clients with a complete report which details both their personalised genetic findings, as well as diet and lifestyle recommendations, to help them reach their fitness goals.

Genetics can contribute to many aspects of our health and wellness. Through science and analysis, myDNA and Lorisian combined can help your client explore what works for the body to make improved health, wellness and lifestyle decisions. After all, your blood and DNA make you – you.

What is myDNA fitness?

You now have the option to offer your clients a complete view of their wellbeing through myDNA. This personalised fitness report offers an insight into the body’s ideal way to exercise based on genetic makeup. The simple mouth swab test will analyse seven types of genes which relate to sporting ability. These include:

  • ACTN3 – Muscle power
  • AGT – Muscle strength
  • AMPD1 – Muscle energy
  • PPARGC1A – Endurance
  • COL5A1 – Injury risk and flexibility
  • COL1A1 – Injury risk
  • IL6 – Recovery time

You don’t have to be a science whizz to understand the results. MyDNA will generate a personalised fitness report packed with useful insights which will tell your client:

  • How their body responds to different types of training – including whether they are better suited to endurance sports, explosive power, etc.
  • Identify risk factors in their DNA that suggest they are more likely to get injured
  • Offer training recommendations tailored to their genetic test results
  • Identify baseline fitness levels, according to their DNA
  • Offer training programmes for different fitness goals and levels (weight loss, improving fitness or building strength)

Follow the myDNA journey

As part of the myDNA launch, we’ve selected four people from our head office at Lorisian to put myDNA to the test.

The lucky four all have different goals in terms of speed, distance and explosive power– from the typical gym-goer all the way through to competitor level. With different types of exercise and aims in mind, they all share one goal in common: to improve their fitness.

Follow the four throughout the summer as they embark on a mission to understand what works for their body, put their results into action and achieve marginal gains to improve their overall sports performance, all with the help of their own DNA.

Let’s introduce you to the team…

Gym-Goer, Josh

“Since removing myself from a sporting environment, I have struggled to motivate myself and make noticeable improvements in my fitness and strength levels. I am currently at a state of plateau. MyDNA test will hopefully help me to optimise my health and fitness based on my predispositions. No more guess work!”

Age: 25

Occupation: Business Development Manager and Sports Optimisation Specialist

What’s your favourite food? Gammon, egg and sweet potatoes with halloumi

How long have you been training? 3 times a week for 45 minutes max (work life permitting) for around 7 years. 6 of which were with strength and conditioning coaches who provided structured plans.

What part of your training do you dislike the most and why? Aerobic training. I find it too repetitive as I used to play field hockey which was a lot more stop and start with time to rest.

What’s your favourite workout? Tricep Pull Down. Love the burn!

What’s your greatest achievement so far? Representing Yorkshire Seniors and the North of England for Field Hockey were my proudest moments, as well as representing Barnsley Academy as a youth and reaching single figures as a golfer!

How do you measure your fitness? I used to use bio feedback and inferred scans to assess my body fat percentage and lean muscle mass. I am now assessing improvements through weights lifted.

What gives you motivation? Body confidence is the biggest priority I have as I am a lot happier and motivated to succeed when I am happy with my image. I find it really reduces my stress levels too.

What do you aspire to achieve? Under 10% body fat, lean muscle building and having more energy in life!

Cross-fit Champ, Iain

“I’ve always had a keen interest in fitness and I’m looking forward to seeing how this will improve my training and take me to the next level”

Age: 26

Occupation: Customer Care Consultant

What’s your favourite food? Can’t beat a good mixed grill.

How long have you been training? I train between 4-8 hours a week and have been doing so for 8 years. This currently varies between powerlifting, Olympic lifts, gymnastics, body weight movements and yoga.

What part of your training do you dislike the most and why? I’m not a big fan of long distance running as I find it quite monotonous.

What’s your favourite workout? My favourite workout is ‘Murph’. This involves a 1-mile run, followed by 100 pull-ups, 200 press ups and 300 squats, followed by another mile run. All while wearing a 20kg weight vest.

What’s your greatest achievement so far? My biggest sporting/fitness achievements would be competing as a professional MMA fighter and finishing in the top 20% worldwide in the CrossFit open after only 8 months of training in the field.

How do you measure your fitness? As a CrossFit competitor, I measure my fitness in bench mark WODS (Such as ‘The Girls’ and ‘Hero’ workouts). These workouts measure either the time it takes to perform certain exercise, or the amount of reps or movements you can complete in a set time.

What gives you motivation? The general good feeling that comes with pushing and improving yourself.

What do you aspire to achieve? My aspiration is simple; I want to be able to continue enjoying fitness late into life and not be inhibited by many of the issues that we see the elderly struggle with currently. Any other achievements along the way are just a bonus!

Cycling Commuter, Jane

“I would like to become a lot suppler and learn about muscle stretching or additional training methods that suits my body recovery”

Age: 48

Occupation: Laboratory Scientist

What’s your favourite food? Our hen’s eggs. Scrambled, boiled, fried, mayonaised – doesn’t matter!

How long have you been training? I’ve always been outdoor-active and walked or cycled everywhere rather than take the car.

Further to this, I started trial running approximately 6 years ago after a challenge from the husband to run a lap of Derwent Water (10miles). The challenge was met that day as it didn’t seem to be an issue with a bit of persuasion and keeping the pace low.

What part of your training do you dislike the most and why? Finding time with work and family life balance is always an issue, but it’s mostly an enjoyable thing to do, but the downside is the amount of washing it generates!!

What’s your favourite workout? I love the ability to just be able to run freely. Derwent Water is my favourite run that I keep going back to now; it is good to have a personal best time to beat!

What’s your greatest achievement so far? There’s a few, particularly the completion of 4-day Nymegen Marches (4 x 40km walking over flat terrain in The Netherlands), and the Great North Run to raise money for a local cancer charity. I disliked the tarmac and the volume of people, but I had a 2-hour finishing time and raised £600 for charity! Last, but not least, my cycle commute to work is a total of 14 miles per day and I have only missed one day since joining Lorisian – 14 months ago!

How do you measure your fitness? How good I feel afterwards both physically and mentally. Occasional timings of runs and heart rate monitoring – very little else!

What gives you motivation?

Running is for pleasure with husband and friends and the “feeling great after” aura.

What do you aspire to achieve?

To be able to improve performance (speed) would be fantastic but if I’m honest not a major goal at the moment. I feel would like to achieve more on the recovery stage after running. Additionally, I would like to tailor training to have the ability to run hard and long (8+ miles) or cycle distance (70+ miles) and to prevent muscle soreness and be able quite happily to do the same the next day.

Weekend Warrior, Alex

“I’m really excited about taking a DNA test to better understand my body and adapt my training for the Yorkshire and Snowdonia Marathons in October”

Age: 35

Occupation: Marketing Director

Favourite food: I absolutely love dried fruit. However, subject to receiving results from my food intolerance testwith Lorisian, I was advised to cut down on my yeast intake. I’ve now turned to almond butter as my new favourite food.

How long have you been training? I’ve been running all my life but, with structure, around 5 years.

What part of your training do you dislike the most and why? I find core workouts the absolute worst, particularly as it’s relatively boring and it doesn’t feel like I’m making progress.

What’s your favourite workout? I just love long runs, especially with speed integrated within, for example, mile repeats.

What’s your greatest achievement so far? The greatest achievement so far has been running a sub 3-hour marathon. It took 3 attempts, but the feeling after I hit this milestone was unreal. Another achievement I’m proud of is running 70 miles, too.

How do you measure your fitness? I would say that I measure my fitness based on heart rate monitoring, particularly how fast I can run for a given heart rate. It allows me to adapt my training and predict my performance.

What gives you motivation? Ultimately, it’s about trying to be the best I can and feel the best. I also want to inspire my children to give 100% in what they do throughout life.

What do you aspire to achieve? There are a few things I would like to aspire to achieve. One would be to break the 100-mile mark which I’m hoping to do in June. I’m currently organising a charity day which involves me running 1-mile loops around my neighbourhood for 24-hours, raising money for Action for Children in the process. My second aspiration is to one day run from Land’s End in Cornwall to John o’ Groats in the far north of Scotland – 874 miles!

This is just the start of their journey towards optimal health and fitness. Keep a look out for the next post in the series where we catch up on their test results and find out what actionable recommendations they can implement to raise their training game to the next level.

If you share our vision of helping people make better health, wellness and lifestyle decisions or want further information on our partnership with myDNA, you can call our friendly team on 01904 428 550.

Further support

Did you know our Scientific Director, Dr Gill Hart, has recently published a paper on how diet plays a key role in an active person’s preparation, competition and recovery strategies? You can read more here.

† Food intolerance is a condition with a range of symptoms including gut symptoms, bloating, headaches, migraines, low mood, fatigue, weight gain and skin problems. These symptoms must always be checked out by a Medical Professional. If you have clients that have seen a Medical Professional but have not been given a diagnosis for their symptoms then they may be suffering from food intolerance.

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